Barbie Human Hair
Beauty made
visible.
Creative direction, marketing and customer experience for a human hair brand connecting with women across the United States and the Dominican Republic.
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MY ROLE · DIGITAL BRAND EXECUTION
An established identity,brought to life digitally.
Barbie Human Hair already had a defined logo and visual identity, and my role was to understand that visual language and bring it to life through a consistent digital presence. I created and published content for Instagram and TikTok, designed promotional, educational and seasonal visuals, managed customer communication through Instagram and two WhatsApp lines for the United States and the Dominican Republic, supported and closed sales, managed inventory in the Dominican Republic, and coordinated order preparation and shipments. My work combined visual execution, community management, customer experience, sales and operations, helping the brand maintain a recognizable, active and cohesive presence across every customer touchpoint.
COMMUNITY MANAGEMENT · SOCIAL MEDIA DESIGN · CONTENT PUBLISHING · CUSTOMER SERVICE · SALES · WHATSAPP MANAGEMENT · INVENTORY · SHIPPING
COMMUNITY MANAGEMENT · FEED DESIGN
The brand lived in the feed.
I designed and organized the content so campaigns, product and community could live together as one identity.
STORIES · DAILY CONTENT
Every day had a story.
Stories kept the brand active—showing product, communicating offers and staying close to the community between campaigns.
VIDEO · PRODUCT IN MOTION
Texture makes sense when it moves.
Video brought the product closer to the real experience—movement, volume, texture and finish.
CUSTOMER SERVICE · ENGLISH & SPANISH
Two markets. The same thoughtful care.
Alongside community management, I answered questions, confirmed inventory, supported sales and followed up through WhatsApp in both languages.
Hi! Do you ship to the United States?
Hi! Yes, we do. What length and texture are you looking for?
Body wave, 24". How soon can it arrive?
I'll confirm availability and send you the delivery options right away.
Hola, ¿tienen cabello lacio de 30 pulgadas disponible?
¡Hola! Déjame confirmar el inventario para darte disponibilidad exacta.
Perfecto, ¿hacen envíos a Santiago?
Sí. Te envío el total y las opciones de entrega ahora mismo.